Pepsi Battle of the Bands
The Plaintiff's representative, PW-11 Rizwan Raees, successfully initiated negotiations with Pepsi to bring the Plaintiff on board for the high-profile project, Pepsi Battle of the Bands.
Record Transcript // February — April 2018
Phase I: The Blueprint for a Reputational Strike
(Pre-Tweet)
This phase documents the documented sequence of professional milestones, private threats, and the coordinated digital seeding that occurred months before the public allegation. The evidence reveals a calculated strategy to use the Plaintiff's career peaks as leverage for commercial gain.
FEBRUARY 2018 The Financial Stakes & Digital Seeding
warning
The First Threat
"vowing to take Plaintiff to the cleaners close to his movie release"
Source: Sana_Samir_91 Instagram
The Ultimatum
The message explicitly vowed to target the Plaintiff close to his movie release (Teefa in Trouble, scheduled for July 2018).
account_circle
Coordinated Infiltration: Sid_Hassan67, Deenz82
Simultaneously, a network of fake accounts began emerging to seed a negative narrative and tag multinational brands to smear the Plaintiff's reputation.
MARCH 2018 The Network & The Contract
Account Creation: 'Neha Saigol'
A central fake account, 'Neha Saigol,' was created. Forensic evidence shows that the first six followers included the Defendant's mother, her sister, her lawyer, and a close associate. This account eventually posted ~3,000 defamatory tweets in one year.
DW-1
Saba Hameed
Sister
Bushra Hameed
Lawyer
Nighat Dad
Associate
Leena Ghani
PKR 11 CRORE
TOTAL VALUATION
The Plaintiff was finalizing a PKR 11 Crore deal with Pepsi, comprising an PKR 8 Crore contract for Battle of the Bands and a PKR 3 Crore TVC deal.
Direct Instruction
"In late March, the Defendant invited the Plaintiff's agent, Rizwan Raees, to her home... issued a direct instruction for the Plaintiff to 'quietly step aside' or she would move forward with a public allegation."
APRIL 2018 Commercial Extortion & Strategic Opportunity
Fee Negotiations & The 'Blackmail' Sentiment
Pepsi's representatives (IAL Saatchi) informed the Plaintiff's management that the Defendant was willing to work with the Plaintiff only on the condition that her professional fee was raised for the project.
"The Plaintiff testified that the nature of these demands made Pepsi feel 'blackmailed' by the Defendant's allegations."
The Patari Precedent
Following an unrelated harassment allegation against the CEO of a music platform (Patari), the Defendant explicitly cited that incident as a "precedent" in communications with the Plaintiff's PR team and Pepsi to pressure them to fire the Plaintiff.
Strategic leverage identified
Final Narrative Alignment
In the days leading up to the public strike, the Defendant finalized her narrative with her legal team and DW-7 Hamna Zubair (Dawn.com), ensuring a pre-written, feature-length article was ready for immediate publication.
Editorial Lead
HAMNA ZUBAIR
DAWN.COM FEATURE COORDINATION
Legal Framework
NIGHAT DAD & TEAM
STRATEGIC DISCLOSURE PLANNING
Phase I Summary
The sequence of threats and coordination confirms that by mid-April 2018, all architectural components of the strike were in place. The transition to Phase II: The Disclosure was imminent.
PROCEED TO PHASE II arrow_forward