Brand Endorsements and Professional Ethics
I have been blessed with the admiration of not just fans but also multi-national and local/international brands. I may have been one of the few artists to endorse a wide range of brands including but not limited to Pepsi, Coca Cola, Tapal, Safe Guard, Close Up, Telenor, Mobilink, SAMSUNG, Q-Mobile, Nestle, Diamond Foam, Yamaha, Iflix and many more. Most brands, because of my work ethics and professionalism, renewed their contracts with me for multiple years; for example, Mobilink kept renewing my contract for four years, and Pepsi has signed me four times in my career. Similarly, I have featured in Coke Studio multiple times. I was hired by PSL for three years (2016, 2017 & 2018) to sing, compose, and perform the PSL anthem. These contracts were renewed each year.
Contractual Evidence and Financial Losses
All these contracts and agreements were performed and executed. The reason for myself being offered so many endorsements and feature films is because of my esteemed caliber as an artist, singer, actor, composer, and writer. Most of all, I would like to believe it was because of the respect I have earned over years of working in the industry with immaculate and praiseworthy work ethics. In my sixteen years of professional life, I have never had any dispute or ill-will as far as I remember, nor any bad publicity or controversy attached to my name.
Once, I charged over four crore rupees for a contract with Mobilink, but my biggest deal with any brand was with Pepsi in the year 2018, which was of eleven crore rupees. There were two contracts to be signed for Pepsi for a total amount of eleven crore rupees for two years; however, only one contract was signed but not performed.
Verified Record
ZAFAR, A. (PW-12)
Official Transcription
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